{"id":68125,"date":"2025-06-10T08:30:11","date_gmt":"2025-06-10T08:30:11","guid":{"rendered":"https:\/\/webimpacto.consulting\/?post_type=successful-case&#038;p=68125"},"modified":"2025-06-10T08:35:01","modified_gmt":"2025-06-10T08:35:01","slug":"equivalenza","status":"publish","type":"successful-case","link":"https:\/\/webimpacto.consulting\/hu\/successful-case\/equivalenza\/","title":{"rendered":"Equivalenza"},"content":{"rendered":"<div class=\"single-header position-relative\">\n    <div class=\"col-12\">\n        <img decoding=\"async\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/istockphoto-1465053603-612x612-1.jpg\" class=\"img-fluid single-bg\" alt=\"\">\n    <\/div>\n    <div class=\"col-12 position-absolute w-100 h-100\">\n        <div class=\"row h-100\">\n            <div class=\"col-3 offset-1 left-col text-center d-flex flex-column align-items-center justify-content-center\">\n                                <p class=\"col-title\"><\/p>\n                                                            <span>+27% de crecimiento en facturaci\u00f3n<\/span>\n                        <p>en los 6 meses posteriores al lanzamiento de la nueva web, frente al a\u00f1o anterior.<\/p>\n                                                <\/div>\n            <div class=\"col-4 center-col d-flex flex-column align-items-center justify-content-center\">\n                <img decoding=\"async\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/logo-equivalenza.png\" class=\"img-fluid single-logo\" alt=\"\">\n                                <p><\/p>\n                            <\/div>\n            <div class=\"col-3 right-col text-center d-flex flex-column align-items-center justify-content-center\">\n                                <p class=\"col-title\"><\/p>\n                                                            <span>Escalabilidad internacional notable<\/span>\n                        <p><\/p>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-header p{\n        color: #000000!important;\n    }\n    .single-header span{\n        color: #C80639!important;\n    }\n            .single-header span{\n            background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n            background-clip: border-box!important;\n            background-clip: text!important;\n            -webkit-background-clip: text!important;\n            -webkit-text-fill-color: rgba(0,0,0,0)!important;\n        }\n    <\/style>\n\n<div class=\"single-description\">\n    <div class=\"col-12 px-md-0 px-sm-4 px-4\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-6 left-col text-start\">\n                    <p><strong>Equivalenza<\/strong> es una marca internacional especializada en perfumer\u00eda, cuidado personal y ambientaci\u00f3n, con un enfoque en la alta calidad a precios accesibles. Fundada con una propuesta innovadora basada en la personalizaci\u00f3n y el lujo accesible, la compa\u00f1\u00eda ha crecido hasta convertirse en una referencia dentro del sector gracias a su red de franquicias, su fuerte presencia internacional y un ecommerce en continua evoluci\u00f3n.<\/p>\n                <\/div>\n                <div class=\"col-6 right-col text-start\">\n                    <p><span style=\"font-weight: 400;\">Con una red de franquicias consolidada en Europa y un ecommerce en constante evoluci\u00f3n, Equivalenza ha sabido combinar la experiencia f\u00edsica en tienda con el poder del canal digital para llegar a una comunidad diversa y exigente. Sus l\u00edneas de producto abarcan desde fragancias y cosm\u00e9tica hasta ambientaci\u00f3n del hogar, todas formuladas con un enfoque consciente y adaptado a las necesidades reales del consumidor moderno.<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-description p, .single-description a, .single-description li, .single-description span{\n        color: #000000!important;\n    }\n    .single-description p strong, .single-description a strong, .single-description li strong{\n        color: #C80639!important;\n    }\n            .single-description p strong, .single-description a strong, .single-description li strong{\n            background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n            background-clip: border-box!important;\n            background-clip: text!important;\n            -webkit-background-clip: text!important;\n            -webkit-text-fill-color: rgba(0,0,0,0)!important;\n        }\n    <\/style>\n\n<div class=\"single-boxes\">\n    <div class=\"col-12\">\n        <div class=\"container\">\n            <div class=\"row\">\n                                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-0\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/box.png') center center no-repeat;background-size: cover;\">\n                                                                    <img decoding=\"async\" class=\"box-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/speaker.svg\" alt=\"\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\">\u00bfPor qu\u00e9 destacan?<\/p>\n                                    <p class=\"mb-0\"><p><strong>Equivalenza<\/strong> destaca por ofrecer una experiencia olfativa \u00fanica, combinando calidad, sostenibilidad y una atenci\u00f3n muy cuidada al cliente. Su modelo de negocio basado en la democratizaci\u00f3n del lujo, junto con su capacidad para adaptarse a nuevas tendencias, le ha permitido consolidarse en m\u00faltiples mercados europeos. La marca apuesta por la innovaci\u00f3n en producto y canal, combinando la experiencia sensorial en tienda con el crecimiento de su canal online como eje estrat\u00e9gico.<\/p>\n<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-0 p, \n                            .single-boxes .box-0 a, \n                            .single-boxes .box-0 li, \n                            .single-boxes .box-0 span{\n                                color: #ffffff!important;\n                            }\n                            .single-boxes .box-0 p strong,\n                            .single-boxes .box-0 p b, \n                            .single-boxes .box-0 a strong,\n                            .single-boxes .box-0 a b, \n                            .single-boxes .box-0 li strong,\n                            .single-deboxesscription .box-0 li b{\n                                color: #ffffff!important;\n                            }\n                                                            .single-boxes .box-0 p strong,\n                                .single-boxes .box-0 p b, \n                                .single-boxes .box-0 a strong,\n                                .single-boxes .box-0 a b, \n                                .single-boxes .box-0 li strong,\n                                .single-boxes .box-0 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-1\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/Distopic_Equivalenza_Summer_ES_v2-750x600-1.jpg') center center no-repeat;background-size: cover;\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\"><\/p>\n                                    <p class=\"mb-0\"><\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-1 p, \n                            .single-boxes .box-1 a, \n                            .single-boxes .box-1 li, \n                            .single-boxes .box-1 span{\n                                color: #ffffff!important;\n                            }\n                            .single-boxes .box-1 p strong,\n                            .single-boxes .box-1 p b, \n                            .single-boxes .box-1 a strong,\n                            .single-boxes .box-1 a b, \n                            .single-boxes .box-1 li strong,\n                            .single-deboxesscription .box-1 li b{\n                                color: #FFFFFF!important;\n                            }\n                                                            .single-boxes .box-1 p strong,\n                                .single-boxes .box-1 p b, \n                                .single-boxes .box-1 a strong,\n                                .single-boxes .box-1 a b, \n                                .single-boxes .box-1 li strong,\n                                .single-boxes .box-1 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-2\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/box1.png') center center no-repeat;background-size: cover;\">\n                                                                    <img decoding=\"async\" class=\"box-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/world.svg\" alt=\"\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\">Su mercado\u00a0<\/p>\n                                    <p class=\"mb-0\"><p><strong>Equivalenza<\/strong> opera en el competitivo mercado de la perfumer\u00eda y el cuidado personal, con presencia en pa\u00edses como Espa\u00f1a, Francia, Italia y Portugal. Su ecommerce tiene un papel cada vez m\u00e1s relevante dentro de la estrategia omnicanal de la compa\u00f1\u00eda, y especialmente tras el rebranding, se ha convertido en un canal clave para la conexi\u00f3n directa con el consumidor final. La marca compite en un entorno exigente, donde el precio, la calidad, la diferenciaci\u00f3n y la experiencia de usuario son determinantes.<\/p>\n<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-2 p, \n                            .single-boxes .box-2 a, \n                            .single-boxes .box-2 li, \n                            .single-boxes .box-2 span{\n                                color: #000000!important;\n                            }\n                            .single-boxes .box-2 p strong,\n                            .single-boxes .box-2 p b, \n                            .single-boxes .box-2 a strong,\n                            .single-boxes .box-2 a b, \n                            .single-boxes .box-2 li strong,\n                            .single-deboxesscription .box-2 li b{\n                                color: #000000!important;\n                            }\n                                                            .single-boxes .box-2 p strong,\n                                .single-boxes .box-2 p b, \n                                .single-boxes .box-2 a strong,\n                                .single-boxes .box-2 a b, \n                                .single-boxes .box-2 li strong,\n                                .single-boxes .box-2 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"single-timeline\">\n    <div class=\"col-12\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-md-6 offset-md-3 col-sm-12 offset-sm-0 col-12 offset-0 text-center\">\n                    <h3 class=\"mb-4\">C\u00f3mo Equivalenza fren\u00f3 su ca\u00edda en ventas digitales y creci\u00f3 un <b>+27%<\/b> tras su rebranding y nueva web \ud83d\udca5<\/h3>\n                <\/div>\n                <div class=\"col-12 d-flex align-items-center justify-content-center gap-3 flex-wrap\">\n                                                                        <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-0\"><span>Desaf\u00edos<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-1\"><span>Responsable del caso<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-2\"><span>Estrategia<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-3\"><span>Resultados<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-4\"><span>Valoraci\u00f3n final<\/span><\/a>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"container mt-md-5 mt-sm-3 mt-3 pt-md-5 pt-sm-3 pt-3 position-relative\">\n                                                <div id=\"timeline-0\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/rocket.svg\" alt=\"\">\n                                        <h3>Desaf\u00edos<\/h3>\n                                        <p>Tras el lanzamiento de su nueva web y la implementaci\u00f3n de su rebranding, Equivalenza necesitaba acelerar la recuperaci\u00f3n de su facturaci\u00f3n digital, que se hab\u00eda visto afectada en meses anteriores, con ca\u00eddas cercanas al 20% interanual. El objetivo era no solo frenar la ca\u00edda, sino invertir la tendencia con una estrategia paid robusta, adaptada a cada mercado internacional.<\/p>\n<p><a class=\"mt-5\">\u00bfQuieres saber cu\u00e1les fueron los objetivos?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recuperar e <\/span><b>impulsar la facturaci\u00f3n digital<\/b><span style=\"font-weight: 400;\"> tras el lanzamiento de la nueva web.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revertir ca\u00eddas cercanas al -20%<\/b><span style=\"font-weight: 400;\">, logrando crecimientos sostenibles frente al a\u00f1o anterior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apostar por <b>una estrategia paid multicanal<\/b> con foco en performance y expansi\u00f3n internacional.<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                    <div id=\"timeline-1\" class=\"row\">\n                                                    <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                            <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 ps-md-5 ps-sm-3 ps-3 pe-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box right\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/person.svg\" alt=\"\">\n                                        <h3>Responsable del caso<\/h3>\n                                        <div class=\"row\">\n<div class=\"col-7 d-flex align-items-center\">\n<p class=\"mb-0\"><strong>In\u00e9s Alca\u00f1iz<\/strong>, junto con <strong>Ana Bermejo<\/strong> como Team Leader en Webimpacto, lideraron el proyecto de Paid Media para Equivalenza. Con una visi\u00f3n clara y orientada a resultados, plantearon una estrategia personalizada para cada mercado, priorizando la eficiencia y escalabilidad.<\/p>\n<\/div>\n<div class=\"col-5 d-flex flex-column align-items-center justify-content-center\"><img decoding=\"async\" class=\"img-fluid w-75 mb-2\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/06\/bermejo-300x300.jpg\" alt=\"\" \/><img decoding=\"async\" class=\"img-fluid w-75\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/06\/ines-300x300.png\" alt=\"\" \/><\/div>\n<\/div>\n<p><a class=\"mt-5\">\u00bfComo lo hicieron?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p><span style=\"font-weight: 400;\">\u00a0Su enfoque combin\u00f3 la optimizaci\u00f3n de estructuras existentes con la exploraci\u00f3n de nuevos canales y audiencias, permitiendo as\u00ed no solo una recuperaci\u00f3n de los niveles anteriores, sino un crecimiento por encima de las expectativas. Gracias a su experiencia en campa\u00f1as performance y expansi\u00f3n internacional, el equipo logr\u00f3 convertir un momento de transici\u00f3n en una oportunidad de crecimiento.<\/span><\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                    <div id=\"timeline-2\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/basket.svg\" alt=\"\">\n                                        <h3>Estrategia<\/h3>\n                                        <p>El equipo de Webimpacto desarroll\u00f3 una estrategia integral de Paid Media basada en optimizaci\u00f3n, diversificaci\u00f3n de canales y adaptaci\u00f3n al nuevo posicionamiento de marca. La implementaci\u00f3n se centr\u00f3 en tres pilares fundamentales.<\/p>\n<p><a class=\"mt-5\">\u00bfQuieres saber cuales?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p><strong>\ud83d\udd27Optimizaci\u00f3n de estructuras en Google Ads y Meta:<\/strong><br \/>\nSe reorganizaron las campa\u00f1as para alinearlas con los nuevos objetivos de negocio, permitiendo mayor control, segmentaci\u00f3n y eficiencia presupuestaria.<\/p>\n<p><strong>\ud83c\udf0d Adaptaci\u00f3n de campa\u00f1as por mercado:<\/strong><br \/>\nSe crearon estrategias diferenciadas para Espa\u00f1a, Francia e Italia, considerando el comportamiento de cada audiencia y el estado de madurez digital del canal en cada pa\u00eds.<\/p>\n<p><strong>\ud83d\udce2 Apertura de nuevos canales paid y de comunicaci\u00f3n:<\/strong><br \/>\nSe exploraron y activaron nuevas plataformas como TikTok Ads, LinkedIn Ads, Pinterest y program\u00e1tica, con el objetivo de llegar a nuevas audiencias y potenciar el reconocimiento de marca tras el rebranding.<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                    <div id=\"timeline-3\" class=\"row\">\n                                                    <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                            <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 ps-md-5 ps-sm-3 ps-3 pe-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box right\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/report.svg\" alt=\"\">\n                                        <h3>Resultados<\/h3>\n                                        <p>La estrategia de Paid Media liderada por In\u00e9s Alca\u00f1iz y Ana Bermejo, Team Leaders en WebImpacto, supuso un impulso clave en la recuperaci\u00f3n y crecimiento de la facturaci\u00f3n digital del cliente tras el lanzamiento de su nueva web y proceso de rebranding. A trav\u00e9s de un enfoque integral y adaptado a cada mercado, se logr\u00f3 revertir la tendencia negativa y alcanzar resultados muy por encima de lo previsto.<\/p>\n<p><a class=\"mt-5 mb-5\">\u00bfCu\u00e1les fueron los resultados?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p><strong>\u2705 +27% de crecimiento en facturaci\u00f3n en los 6 meses posteriores al lanzamiento de la nueva web, frente al a\u00f1o anterior.<\/strong><\/p>\n<p><strong>\u2705 Escalabilidad internacional notable:<\/strong><br \/>\nFrancia: incremento del +34% interanual desde septiembre de 2024.<br \/>\nItalia: se fren\u00f3 una ca\u00edda previa del -25%, pasando a un +45% de crecimiento medio desde el inicio del servicio.<\/p>\n<p><strong>\u2705 Consolidaci\u00f3n multicanal:<\/strong> se diversific\u00f3 el mix de paid media con buenos resultados en plataformas no tradicionales, abriendo nuevas v\u00edas de captaci\u00f3n y visibilidad.<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                    <div id=\"timeline-4\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline no-hover\">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/cup.svg\" alt=\"\">\n                                        <h3>Valoraci\u00f3n final<\/h3>\n                                        <p>El trabajo conjunto con Equivalenza demuestra c\u00f3mo una estrategia de Paid Media bien dise\u00f1ada y ejecutada puede transformar un reto en una oportunidad de crecimiento. Aprovechando el momento del rebranding y el lanzamiento de la nueva web, se logr\u00f3 no solo frenar ca\u00eddas previas, sino impulsar el ecommerce a niveles de facturaci\u00f3n superiores al a\u00f1o anterior. La combinaci\u00f3n de optimizaci\u00f3n t\u00e9cnica, enfoque multicanal y adaptaci\u00f3n por mercado fue clave para el \u00e9xito del proyecto.<\/p>\n                                                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                <div class=\"timeline-progress\">\n                    <span><\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-timeline h3{\n        color: #000000!important;\n    }\n    .single-timeline h3 b{\n        background: linear-gradient(90deg, #C80639 0%, #FB0037 46%, #C80639 100%)!important;\n        background-clip: border-box!important;\n        background-clip: text!important;\n        -webkit-background-clip: 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