{"id":68027,"date":"2025-05-07T10:43:47","date_gmt":"2025-05-07T10:43:47","guid":{"rendered":"https:\/\/webimpacto.consulting\/?post_type=successful-case&#038;p=68027"},"modified":"2025-10-08T14:56:13","modified_gmt":"2025-10-08T14:56:13","slug":"platanomelon","status":"publish","type":"successful-case","link":"https:\/\/webimpacto.consulting\/hu\/successful-case\/platanomelon\/","title":{"rendered":"Platanomel\u00f3n"},"content":{"rendered":"<div class=\"single-header position-relative\">\n    <div class=\"col-12\">\n        <img decoding=\"async\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/Julia_Platanomelon_954_grande.jpg\" class=\"img-fluid single-bg\" alt=\"\">\n    <\/div>\n    <div class=\"col-12 position-absolute w-100 h-100\">\n        <div class=\"row h-100\">\n            <div class=\"col-3 offset-1 left-col text-center d-flex flex-column align-items-center justify-content-center\">\n                                <p class=\"col-title\"><\/p>\n                                                            <span>Recuperaci\u00f3n del -27% al -2%<\/span>\n                        <p>en la facturaci\u00f3n en Espa\u00f1a en un a\u00f1o<\/p>\n                                                <\/div>\n            <div class=\"col-4 center-col d-flex flex-column align-items-center justify-content-center\">\n                <img decoding=\"async\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2025-05-07T124744.286-e1761148233504.png\" class=\"img-fluid single-logo\" alt=\"\">\n                                <p><\/p>\n                            <\/div>\n            <div class=\"col-3 right-col text-center d-flex flex-column align-items-center justify-content-center\">\n                                <p class=\"col-title\"><\/p>\n                                                            <span>Reducci\u00f3n del 25%<\/span>\n                        <p>en el coste de adquisici\u00f3n en Espa\u00f1a<\/p>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-header p{\n        color: #000000!important;\n    }\n    .single-header span{\n        color: #C80639!important;\n    }\n            .single-header span{\n            background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n            background-clip: border-box!important;\n            background-clip: text!important;\n            -webkit-background-clip: text!important;\n            -webkit-text-fill-color: rgba(0,0,0,0)!important;\n        }\n    <\/style>\n\n<div class=\"single-description\">\n    <div class=\"col-12 px-md-0 px-sm-4 px-4\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-6 left-col text-start\">\n                    <p><b>Platanomel\u00f3n<\/b> es una de las marcas m\u00e1s innovadoras e influyentes del sector del bienestar sexual, con sede en Barcelona y una clara vocaci\u00f3n transformadora. Desde su lanzamiento, ha revolucionado el mercado con una propuesta disruptiva, inclusiva y sin tab\u00faes que combina ecommerce, educaci\u00f3n sexual y activismo social. Con una mirada feminista y un tono desenfadado, la marca ha logrado normalizar la conversaci\u00f3n sobre el placer y la sexualidad, conectando con una comunidad diversa y fiel, especialmente en Espa\u00f1a y Latinoam\u00e9rica.<\/p>\n                <\/div>\n                <div class=\"col-6 right-col text-start\">\n                    <p><span style=\"font-weight: 400;\">Ofrecen un cat\u00e1logo amplio y cuidadosamente seleccionado de productos para el placer, desde juguetes er\u00f3ticos hasta cosm\u00e9tica \u00edntima, siempre con un enfoque educativo y respetuoso. Adem\u00e1s, impulsan iniciativas de divulgaci\u00f3n que fomentan el consentimiento, la libertad sexual y la autoestima, desmontando mitos y promoviendo una sexualidad m\u00e1s libre y consciente. Su propuesta no solo se dirige a todas las edades e identidades, sino que tambi\u00e9n busca generar un impacto positivo en la sociedad, desde el empoderamiento individual hasta el cambio cultural colectivo.<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-description p, .single-description a, .single-description li, .single-description span{\n        color: #000000!important;\n    }\n    .single-description p strong, .single-description a strong, .single-description li strong{\n        color: #C80639!important;\n    }\n            .single-description p strong, .single-description a strong, .single-description li strong{\n            background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n            background-clip: border-box!important;\n            background-clip: text!important;\n            -webkit-background-clip: text!important;\n            -webkit-text-fill-color: rgba(0,0,0,0)!important;\n        }\n    <\/style>\n\n<div class=\"single-boxes\">\n    <div class=\"col-12\">\n        <div class=\"container\">\n            <div class=\"row\">\n                                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-0\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/box.png') center center no-repeat;background-size: cover;\">\n                                                                    <img decoding=\"async\" class=\"box-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/speaker.svg\" alt=\"\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\">\u00bfPor qu\u00e9 destacan?<\/p>\n                                    <p class=\"mb-0\"><p><span style=\"font-weight: 400;\"><strong>Platanomel\u00f3n<\/strong> destaca por romper barreras en un sector hist\u00f3ricamente estigmatizado, apostando por la normalizaci\u00f3n de la sexualidad con humor, cercan\u00eda y rigor. A trav\u00e9s de una fuerte estrategia de contenido, un dise\u00f1o de producto propio y un tono comunicativo \u00fanico, han conseguido construir una comunidad fiel y comprometida. Su ecommerce est\u00e1 respaldado por una operaci\u00f3n s\u00f3lida en marketing digital, especialmente en canales como redes sociales, email y campa\u00f1as de pago, que han sido claves para escalar su visibilidad y crecimiento tanto en Espa\u00f1a como en Latinoam\u00e9rica.<\/span><\/p>\n<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-0 p, \n                            .single-boxes .box-0 a, \n                            .single-boxes .box-0 li, \n                            .single-boxes .box-0 span{\n                                color: #ffffff!important;\n                            }\n                            .single-boxes .box-0 p strong,\n                            .single-boxes .box-0 p b, \n                            .single-boxes .box-0 a strong,\n                            .single-boxes .box-0 a b, \n                            .single-boxes .box-0 li strong,\n                            .single-deboxesscription .box-0 li b{\n                                color: #ffffff!important;\n                            }\n                                                            .single-boxes .box-0 p strong,\n                                .single-boxes .box-0 p b, \n                                .single-boxes .box-0 a strong,\n                                .single-boxes .box-0 a b, \n                                .single-boxes .box-0 li strong,\n                                .single-boxes .box-0 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-1\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/juguetes-sexuales-platanomelon.jpg') center center no-repeat;background-size: cover;\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\"><\/p>\n                                    <p class=\"mb-0\"><\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-1 p, \n                            .single-boxes .box-1 a, \n                            .single-boxes .box-1 li, \n                            .single-boxes .box-1 span{\n                                color: #ffffff!important;\n                            }\n                            .single-boxes .box-1 p strong,\n                            .single-boxes .box-1 p b, \n                            .single-boxes .box-1 a strong,\n                            .single-boxes .box-1 a b, \n                            .single-boxes .box-1 li strong,\n                            .single-deboxesscription .box-1 li b{\n                                color: #FFFFFF!important;\n                            }\n                                                            .single-boxes .box-1 p strong,\n                                .single-boxes .box-1 p b, \n                                .single-boxes .box-1 a strong,\n                                .single-boxes .box-1 a b, \n                                .single-boxes .box-1 li strong,\n                                .single-boxes .box-1 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                            <div class=\"col-md-4 col-sm-12 col-12 mb-3\">\n                            <div class=\"box box-2\" style=\"background: url('https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/box1.png') center center no-repeat;background-size: cover;\">\n                                                                    <img decoding=\"async\" class=\"box-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/world.svg\" alt=\"\">\n                                \n                                <div class=\"box-content\">\n                                    <p class=\"box-content-title\">Su mercado\u00a0<\/p>\n                                    <p class=\"mb-0\"><p><span style=\"font-weight: 400;\"><strong>Platanomel\u00f3n<\/strong> opera en el din\u00e1mico mercado del bienestar sexual y la salud \u00edntima, un sector en crecimiento que evoluciona hacia propuestas m\u00e1s inclusivas, educativas y normalizadas. La marca se dirige a un p\u00fablico amplio, principalmente joven y digital, que busca productos de calidad, con dise\u00f1o propio, informaci\u00f3n clara y una experiencia de compra sin tab\u00faes. Gracias a su potente canal online y a su enfoque en la divulgaci\u00f3n y el empoderamiento, Platanomel\u00f3n ha logrado posicionarse como un referente cercano, accesible y confiable tanto en Espa\u00f1a como en mercados clave de Latinoam\u00e9rica como M\u00e9xico. Su ecommerce no solo funciona como canal de venta, sino como plataforma de impacto educativo y conexi\u00f3n con una comunidad comprometida.<\/span><\/p>\n<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <style>\n                            .single-boxes .box-2 p, \n                            .single-boxes .box-2 a, \n                            .single-boxes .box-2 li, \n                            .single-boxes .box-2 span{\n                                color: #000000!important;\n                            }\n                            .single-boxes .box-2 p strong,\n                            .single-boxes .box-2 p b, \n                            .single-boxes .box-2 a strong,\n                            .single-boxes .box-2 a b, \n                            .single-boxes .box-2 li strong,\n                            .single-deboxesscription .box-2 li b{\n                                color: #000000!important;\n                            }\n                                                            .single-boxes .box-2 p strong,\n                                .single-boxes .box-2 p b, \n                                .single-boxes .box-2 a strong,\n                                .single-boxes .box-2 a b, \n                                .single-boxes .box-2 li strong,\n                                .single-boxes .box-2 li b{\n                                    background: linear-gradient(90deg, #C80639 0%, #FB0037 60%, #FE4D07 100%)!important;\n                                    background-clip: border-box!important;\n                                    background-clip: text!important;\n                                    -webkit-background-clip: text!important;\n                                    -webkit-text-fill-color: rgba(0,0,0,0)!important;\n                                }\n                                                    <\/style>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"single-timeline\">\n    <div class=\"col-12\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-md-6 offset-md-3 col-sm-12 offset-sm-0 col-12 offset-0 text-center\">\n                    <h3 class=\"mb-4\">Cuando el reto era rentabilizar cada euro: as\u00ed revirti\u00f3 Platanomel\u00f3n su ca\u00edda con <b>SEM estrat\u00e9gico<\/b>\ud83d\udca1<\/h3>\n                <\/div>\n                <div class=\"col-12 d-flex align-items-center justify-content-center gap-3 flex-wrap\">\n                                                                        <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-0\"><span>Desaf\u00edos<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-1\"><span>Responsable del caso<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-2\"><span>Estrategia<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-3\"><span>Resultados<\/span><\/a>\n                                                    <a class=\"btn btn-primary inverted scroll-to-timeline\" timeline-target=\"#timeline-4\"><span>Valoraci\u00f3n final<\/span><\/a>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"container mt-md-5 mt-sm-3 mt-3 pt-md-5 pt-sm-3 pt-3 position-relative\">\n                                                <div id=\"timeline-0\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/rocket.svg\" alt=\"\">\n                                        <h3>Desaf\u00edos<\/h3>\n                                        <p>Platanomel\u00f3n afrontaba un momento clave para su estrategia de marketing digital: recuperar la facturaci\u00f3n tras varios meses con ca\u00eddas significativas y mejorar la rentabilidad de sus campa\u00f1as en Google Ads. Aunque contaban con una marca fuerte y bien posicionada en el sector del bienestar sexual, los resultados de los \u00faltimos ejercicios reflejaban una p\u00e9rdida de impulso, especialmente en los mercados de Espa\u00f1a y M\u00e9xico. La estructura publicitaria existente no estaba alcanzando los objetivos deseados y requer\u00eda una optimizaci\u00f3n profunda para volver a crecer de forma sostenible.<\/p>\n<p><a class=\"mt-5\">\u00bfQuieres saber cu\u00e1les fueron los objetivos?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p><strong><\/strong>Invertir de forma m\u00e1s eficiente para mejorar la rentabilidad global de las campa\u00f1as (SEM).<\/p>\n<p><strong><\/strong>Recuperar la facturaci\u00f3n interanual, reduciendo ca\u00eddas del -30% y logrando crecimiento frente al mismo periodo del a\u00f1o anterior.<\/p>\n<p><strong><\/strong>Mantener los KPIs clave bajo control (como el CPA), a pesar de la ambici\u00f3n en los objetivos de ventas<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                    <div id=\"timeline-1\" class=\"row\">\n                                                    <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                            <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 ps-md-5 ps-sm-3 ps-3 pe-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box right\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/person.svg\" alt=\"\">\n                                        <h3>Responsable del caso<\/h3>\n                                        <div class=\"row\">\n<div class=\"col-7\">\n<p>Elena Vall\u00e9s, nuestra CMO en Webimpacto, lider\u00f3 la estrategia SEM para Platanomel\u00f3n con un enfoque claro: recuperar la rentabilidad y revertir la tendencia negativa en facturaci\u00f3n sin renunciar a la ambici\u00f3n de crecimiento de la marca.<\/p>\n<\/div>\n<div class=\"col-5 d-flex flex-column align-items-center justify-content-center\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid w-75 mb-2\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/05\/elena-valles-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><img \/><\/div>\n<\/div>\n<p><a class=\"mt-5\">\u00bfC\u00f3mo lo hizo?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p>Gracias a su experiencia en paid media, an\u00e1lisis de datos y optimizaci\u00f3n de campa\u00f1as, Elena dise\u00f1\u00f3 una estrategia centrada en revisar en profundidad la estructura de Google Ads, identificar ineficiencias y potenciar los segmentos m\u00e1s rentables. Su trabajo permiti\u00f3 reducir dr\u00e1sticamente los costes por adquisici\u00f3n y transformar meses de ca\u00eddas en resultados positivos, especialmente en mercados clave como Espa\u00f1a y M\u00e9xico. Bajo su direcci\u00f3n, Platanomel\u00f3n volvi\u00f3 a crecer, consolidando su presencia como marca l\u00edder en bienestar sexual en el entorno digital.<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                    <div id=\"timeline-2\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/basket.svg\" alt=\"\">\n                                        <h3>Estrategia<\/h3>\n                                        <p>Desde nuestro equipo, liderado por Elena Vall\u00e9s, se desarroll\u00f3 e implement\u00f3 una estrategia integral de SEM para Platanomel\u00f3n con el objetivo de revertir la ca\u00edda en facturaci\u00f3n y mejorar la rentabilidad de la inversi\u00f3n publicitaria. La estrategia se centr\u00f3 en una revisi\u00f3n exhaustiva de datos y en la optimizaci\u00f3n avanzada de campa\u00f1as para maximizar resultados con el presupuesto disponible.<\/p>\n<p><a class=\"mt-5\">\u00bfCu\u00e1les fueron las principales acciones?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p>\ud83d\udd0d<strong> An\u00e1lisis exhaustivo de ventas web y campa\u00f1as activas:<\/strong> Se revis\u00f3 el hist\u00f3rico de ventas y el rendimiento de las campa\u00f1as en profundidad para identificar qu\u00e9 estructuras, productos y mensajes estaban funcionando, y detectar ineficiencias o \u00e1reas de mejora inmediata.<\/p>\n<p>\ud83d\udee0\ufe0f<strong> Optimizaci\u00f3n de la estructura de campa\u00f1as en Google Ads:<\/strong> Se reorganiz\u00f3 toda la cuenta para lograr una mayor segmentaci\u00f3n, control y alineaci\u00f3n con los objetivos comerciales. Esta reestructuraci\u00f3n permiti\u00f3 enfocar el presupuesto en las audiencias m\u00e1s rentables y eliminar inversiones poco efectivas.<\/p>\n<p>\ud83d\udcc9<strong> Reducci\u00f3n de CPAs para alcanzar los objetivos marcados:<\/strong> Se aplicaron ajustes estrat\u00e9gicos en pujas, creatividades y palabras clave con el fin de reducir el coste por adquisici\u00f3n (CPA), logrando una mejora significativa de la rentabilidad sin sacrificar volumen de ventas.<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                    <div id=\"timeline-3\" class=\"row\">\n                                                    <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                            <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 ps-md-5 ps-sm-3 ps-3 pe-3 mb-md-0 mb-sm-4 mb-4 timeline \">\n                                <div class=\"timeline-box right\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/report.svg\" alt=\"\">\n                                        <h3>Resultados<\/h3>\n                                        <p>La estrategia <a href=\"https:\/\/webimpacto.consulting\/our-service\/servicios-sem\/\">SEM<\/a> implementada para <a href=\"https:\/\/www.platanomelon.com\/\">Platanomel\u00f3n<\/a> no solo permiti\u00f3 recuperar la senda del crecimiento, sino que sent\u00f3 las bases para una mejora sostenida en la rentabilidad de las campa\u00f1as y en la eficiencia de la inversi\u00f3n publicitaria. Gracias a un enfoque anal\u00edtico, estructurado y altamente optimizado, los resultados superaron las expectativas iniciales, devolviendo estabilidad al negocio en sus mercados clave.<\/p>\n<p><a class=\"mt-5\">\u00bfCu\u00e1les fueron los resultados?<\/a><\/p>\n                                                                                    <a class=\"btn btn-primary inverted btn-flip-box\" href=\"#\"><span>Ver m\u00e1s<\/span><\/a>\n                                                                            <\/div>\n                                                                            <div class=\"timeline-box-hover-content\"><p><strong>\u2705 Recuperaci\u00f3n significativa de la facturaci\u00f3n en Espa\u00f1a:<\/strong><br \/>\nSe logr\u00f3 reducir la ca\u00edda de ingresos del <span style=\"color: #000000;\"><strong>-27%<\/strong><\/span> al <span style=\"color: #000000;\"><strong>-2%<\/strong><\/span> interanual, con varios meses registrando crecimientos positivos respecto al a\u00f1o anterior.<\/p>\n<p><strong>\u2705 Impulso al crecimiento en M\u00e9xico:<\/strong><br \/>\nLa estrategia consigui\u00f3 revertir completamente la tendencia negativa, pasando de una ca\u00edda del <span style=\"color: #000000;\"><strong>-10%<\/strong> <\/span>en el primer semestre de 2024 a un crecimiento del <span style=\"color: #000000;\"><strong>+37%<\/strong><\/span> en el segundo semestre.<\/p>\n<p><strong>\u2705 Reducci\u00f3n notable del CPA en campa\u00f1as non brand:<\/strong><br \/>\nEn Espa\u00f1a se logr\u00f3 una reducci\u00f3n del <span style=\"color: #000000;\"><strong>25%<\/strong><\/span> en el coste por adquisici\u00f3n, mientras que en M\u00e9xico la mejora alcanz\u00f3 el <span style=\"color: #000000;\"><strong>17%<\/strong><\/span>, optimizando el presupuesto disponible sin sacrificar volumen ni calidad de tr\u00e1fico.<\/p>\n<\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                    <div id=\"timeline-4\" class=\"row\">\n                                                    <div class=\"col-md-5 col-sm-12 col-12 offset-md-1 offset-sm-0 offset-0 pe-md-5 pe-sm-3 pe-3 ps-3 mb-md-0 mb-sm-4 mb-4 timeline no-hover\">\n                                <div class=\"timeline-box left\">\n                                    <div class=\"timeline-box-content\">\n                                        <img decoding=\"async\" class=\"timeline-icon\" src=\"https:\/\/webimpacto.consulting\/wp-content\/uploads\/2025\/03\/cup.svg\" alt=\"\">\n                                        <h3>Valoraci\u00f3n final<\/h3>\n                                        <p>El trabajo realizado con <a href=\"https:\/\/www.platanomelon.com\/\"><strong>Platanomel\u00f3n<\/strong><\/a> demuestra el impacto que una estrategia de <a href=\"https:\/\/webimpacto.consulting\/our-service\/servicios-sem\/\"><strong>SEM<\/strong><\/a> bien estructurada y optimizada puede tener en la recuperaci\u00f3n y crecimiento de la rentabilidad de un ecommerce. A trav\u00e9s de un an\u00e1lisis exhaustivo de ventas, la reestructuraci\u00f3n de campa\u00f1as y la reducci\u00f3n de CPAs, conseguimos no solo revertir ca\u00eddas de facturaci\u00f3n, sino tambi\u00e9n mejorar la eficiencia del gasto publicitario en mercados clave como Espa\u00f1a y M\u00e9xico. Este enfoque permiti\u00f3 un crecimiento sostenible y un posicionamiento m\u00e1s fuerte en un sector altamente competitivo.<\/p>\n                                                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"col-md-5 d-md-block d-sm-none d-none\"><\/div>\n                                            <\/div>\n                                <div class=\"timeline-progress\">\n                    <span><\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<style>\n    .single-timeline h3{\n        color: #000000!important;\n    }\n    .single-timeline h3 b{\n        background: linear-gradient(90deg, #C80639 0%, #FB0037 46%, #C80639 100%)!important;\n        background-clip: border-box!important;\n        background-clip: text!important;\n        -webkit-background-clip: text!important;\n        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wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/webimpacto.consulting\/successful-case\/pretty-ballerinas\/\" style=\"background:linear-gradient(90deg,rgb(200,6,57) 0%,rgb(251,0,55) 52%,rgb(200,6,57) 100%);font-size:18px;font-style:normal;font-weight:600\">Ver el siguiente caso<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/webimpacto.consulting\/proyectos\/\" style=\"background:linear-gradient(90deg,rgb(200,6,57) 0%,rgb(251,0,55) 50%,rgb(200,6,57) 100%);font-size:18px;font-style:normal;font-weight:600\">Ver todos los casos<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/webimpacto.consulting\/our-service\/servicios-sem\/\" style=\"background:linear-gradient(90deg,rgb(200,6,57) 0%,rgb(251,0,55) 48%,rgb(200,6,57) 100%);font-size:18px;font-style:normal;font-weight:600\">Ver nuestro servicio de SEM<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n            <div id=\"about-us\" class=\"style-2 mt-3 mb-md-5 mb-sm-3 mb-3\">\n            <div class=\"col-12\">\n                <div class=\"container\">\n                    <div class=\"row wow fadeInUp\">\n                        <div class=\"col-12\">\n                            <div class=\"join\">\n                                <div class=\"row\">\n                                    <div class=\"col-12 d-flex flex-md-row flex-sm-column flex-column align-items-center justify-content-between position-relative\">\n                                        <h3 class=\"\">\u00bfQuieres ser nuestro pr\u00f3ximo caso de \u00e9xito?<\/h2>\n                                        <p class=\"mb-0\"><p>Si quieres sacar el m\u00e1ximo partido a tus campa\u00f1as de pago y conseguir m\u00e1s rentabilidad con cada clic, en <a href=\"https:\/\/webimpacto.consulting\/\"><span style=\"color: #0000ff;\"><strong data-start=\"208\" data-end=\"222\">Webimpacto<\/strong><\/span><\/a> te ayudamos a optimizar tu estrategia de <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/webimpacto.consulting\/our-service\/servicios-sem\/\"><strong>SEM<\/strong><\/a> <\/span>y alcanzar tus objetivos con resultados medibles.<\/p>\n<\/p>                                        <a href=\"https:\/\/webimpacto.consulting\/contacto\/\" target=\"\" class=\"btn btn-primary inverted w-50\">\n                                            <span>\u00a1Cont\u00e1ctanos!<\/span>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":68100,"template":"","project-tag":[922],"class_list":["post-68027","successful-case","type-successful-case","status-publish","has-post-thumbnail","hentry","project-tag-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Platanomel\u00f3n | Webimpacto<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Webimpacto potenci\u00f3 la estrategia de Beter en marketplaces, mejorando visibilidad, posicionamiento y conversi\u00f3n, y consolidando estos canales como una v\u00eda clave de crecimiento dentro de su ecosistema digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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